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Founder Catherine Berlin is an attorney living in Malmö, Sweden. She is a member of the New York State Bar Association, and managing partner in the New York firm of Altreuter Berlin. She is the creator and co-instructor of the course, "Writing Funny and Other Ways to Persuade," and "Writing Funny II, Storytelling," developed for the flagship State University of New York at Buffalo. Catherine is a columnist for Buffalo Spree Magazine, and before her relocation to Malmö, was a features writer and contributing editor. She received a prestigious position as a law clerk within the US federal court system, and has been a member/representative/member in several bar associations, including the International Bar Association and the Association Internationale des Jeunes Avocats, for which she traveled from Hong Kong to Zurich and presented comparative legal analyses in Australia, Argentina, Italy, Germany, and the United States. She is a former President of the American Women's Club Malmö, an affiliation of FAWCO,  an NGO engaged in worldwide relief efforts.  

Storytelling matters, whether you hope to make clear the history behind a complicated legal battle or you decide to toast a conference of marine biologists by confessing that your daughter would rather have a mermaid for a mother. In a world of attention span deficits and shouting matches, a good storyteller can grab an audience's attention.

Within these pages we provide an overview of story principles, examples of writing and new media exercises, and excerpts from our upcoming book, This Sentence is a Joke.

Catherine is also an an award winning photographer who enjoyed assignments for runway shoots during New York’s semi-annual fashion week. She is a former Board Member of CEPA, the Center for Exploratory Photographic Arts Gallery. And she was a blogger back when the word ‘blog’ had to be explained. She will make her e-books, lessons, teaching videos, audio books and podcasts available to you online through the PenningBerlin website.